Going from Black-and-White to Color

When The Wizard of Oz goes from black-and-white to color, the story springs to life all the more vividly; extraordinarily.

In the eyes of today’s audiences, many companies’ stories, images and messages are missing a richly individual character: a truly distinctive color, contrast, aura; personality.

Looking and sounding monochrome or mundane; or running with the herd is not only inadvisable but strategically suicidal, when people are fleeing sameness and clamoring for uniqueness.

Fortunately, otherwise lost or plain-vanilla identities can be brought to real life and living color. Partly by communicating with…

A One-of-a-Kind Voice. Anywhere, anytime you hear Sinatra or Elvis singing, or JFK talking, it can only be them. Each company can and should sound like no other when it “speaks.” Cultivate a singular voice.

A Decisive POV. Anyone with a strong point-of-view is more sharply defined in people’s minds and memories. Project personality by showing how intently the company thinks and feels about the world.

A Definitive Energy. Dynamic personas rivet attention; excite; engage. All content great and small should both embody and emanate a strong spirit, and a deep sense of passion and purpose.

And remember, it’s not about adding character, like varnish or veneer. It’s about finding and revealing the unique character that’s already there; that exists within. And infusing those qualities into the molecules of every communication, every message.

Building character takes boldness and brainpower, including the ingenuity of storytellers steeped in business and strategic thinking.

The rewards can be dramatic. Even cinematic.









www.tenowls.com
strategic content development