Reality Check Up

Is your story in excellent shape, inside and out? Diagnose how healthy, unwell or at risk it is, by giving it a proper check up, looking for telltale symptoms and treating issues including…

OVER OR UNDERWEIGHT?
Chubby or bloated stories put too much stress on readers’ systems. Slimmer is better. And those that are too thin – in character, or too slight on benefits – are even worse. Add calories and build more message mass; more muscle.

PRESSURE TOO HIGH?
When a story markets too hard, readers black out or back away. Don't force it: take care to convey thoughts and points in a low-or-no pressure way.

ACTIVE OR SLUGGISH?
Well worked-out stories move with vigor in the marketplace, and leave lethargic ones gasping for air. The best exercise programs include voice toning and rigorous editing.

HYDRATED OR DEHYDRATED?
Fluid stories are far more quenching than stories bone-dry in style or spirit.

BALANCED DIET?
Put all the right nutrients into a narrative, from premise and promise to relevance and openness, to enrich and energize audiences -- and satisfy their needs.

AND REMEMBER TO KEEP A FINGER ON THE PULSE
Actively observe the condition of your content, as internal and external realities change. And use a trained eye. It’s good preventive medicine.

Regular check ups will help ensure a story’s well being, and enhance the long-term fitness and vitality of the business.









www.tenowls.com
strategic story development