What Makes a Compelling Story?

A short video interview with Colin Goedecke
by San Francisco brand strategist Russell Volckmann

About this video:

"How does a brand or business tell a story, and tell one that really matters—one that people relate to and find compelling. What's essential— yet often missing — from many communications? Brand strategist Russell Volckmann of Volckmann and Friends interviews long-time strategic story developer Colin Goedecke on shaping meaningful stories for leading and emerging businesses."

Click on either link to see some or all of the 6-minute interview...

http://vimeo.com/7719983

or

www.youtube.com/volckmannfriends

Colin Goedecke is strategic story developer for leading and emerging businesses. What Makes a Compelling Story is the 19th in a series of thought pieces, to help us think, act and communicate in wiser ways. Others can be found at www.tenowls.blogspot.com

Russell Volckmann, principal of San Francisco-based Volckmann and Friends, is an award-winning brand strategist, designer and creative director; who has worked with a range of companies in Asia, Europe and the US, including LÓreal Japan, Ziff-Davis, HP, Geffen Records, Pink Floyd, E*Trade, Landor and Bank of America. www.volckmann.com

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