Empowering Presentations

Companies of all kinds are up against the same essential challenge, now more than ever: how to present their stories, especially their new business pitches, in ways that connect meaningfully and powerfully with each audience, and are

easily followed and immediately understood
competitively differentiating
to the point

Make a real connection. Most presentations are static, generic and impersonal, when they could sound and feel more dynamic, tailored and conversational; with an authentic vs. synthetic personality.

Get on the edge. Many otherwise smart presentations miss a big mark: not establishing their key competitive edge fully, or early on. They could benefit by having a “curtain-raiser” message that sets a promising stage; that creates a sense of curiosity and opportunity, and ties into a true solution.

Less is more. Information overload is rampant: far too much information, too many ideas and points to digest in one sitting. It’s self-defeating, especially with Powerpoints. The most successful stories (a minority) are shaped in a streamlined way; with presentations used as “talking sticks,” to

convey key thoughts succinctly
keep audiences listening instead of reading
maintain all-important momentum

Revisit, rethink, revise. Highly effective presentations can mean the difference between make and break in this environment. Weak ones risk leaving a lasting losing impression. Companies should be taking every opportunity to intensively edit and empower them.

Done right, i.e. strategically, stories and messages can be clear, relevant and compelling to everyone on the receiving end. And help get the company closer to its goals.




www.tenowls.com
strategic content development