Inspire Confidence

Business is on the line. In some cases business survival. Inspiring confidence has become critical. To

preserve what's there today
regain what's lost or wavering
build more of it among the people the company is counting on for its daily bread…and tomorrow’s butter

Too many messages in this anxious environment are meaningless, or, worse, counterproductive. Why? Because they appear out of touch with the burning issues clients, partners and prospects are most concerned about. Because they offer no candid or constructive point-of-view.

So, how to inspire confidence, in and through every written communication?

Get real. Understand what the audience urgently needs to know. Then give them the straight story. Lay out the central challenges the business is confronting; how it's meeting them; how it plans to survive -- and prosper.

Hot air is history. There’s no point, never was, in using hot air or hype. In this Epic Crunch, people have lost all patience for it. Companies that blow smoke rings risk their credibility and revenues receding. Only what really matters really matters out there right now.

Dialogue trumps monologue. Make every communication part of an ongoing "conversation," especially on the web and in the annual report. Audiences are motivated when they feel the company is responding to their most essential concerns; providing insights, and keeping them in the loop instead of in the dark.

Cheap talk is expensive…because it's a liability. Even the biggest companies can be gone or bypassed tomorrow in a flash of no confidence when what they say lacks substance. Money may be tight, but it’s shortsighted to skimp on messaging with merit. Done well its worth its weight many times over in goodwill and good business.

Getting the writing right takes a strategic approach. To platform messages effectively, unite style and substance, and spread the word in ways that inspire that most precious commodity, confidence.




www.tenowls.com
strategic content development